GUNGA LTD, known for blending storytelling and striking visuals, created an immersive campaign for the launch of 1664's new premium beer, Bleu Pétillant. Drawing inspiration from the elegance of French culture, the campaign—titled La Vie en Bière—explored themes of indulgence, wit, and escapism. This wasn’t just a product launch; it was a toast to life’s finer pleasures.